Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website

For day three of the Complete Digital Marketing Course, I have been learning about how to use WordPress.org to create websites. Here are my notes: Why WordPress? There are several reasons to use WordPress over competing content management sites like Weebly, Wix, and the such. 29% of the web is powered by WordPress. Therefore, thereContinue reading “Complete Digital Marketing Course Notes, 4/5/18: Setting Up a Website”

Complete Digital Marketing Course Notes, Day Two: 4/4/18

For day two of my completion of the Complete Digital Marketing Course, I learned a bit about market research. I learned how to use Typeform, how to properly write a survey, and how to analyze the results. Here are my notes: Why Typeform? Typeform has a very simple layout compared to other survey websites. TheContinue reading “Complete Digital Marketing Course Notes, Day Two: 4/4/18”

Complete Digital Marketing Course Notes, Day One: 4/3/18

This post is a summarization of Create a Buyer Persona and Identify Your Unique Selling Proposition on http://www.completedigitalmarketingcourse.com. Before starting a marketing plan, identify the answers to these two questions: 1.) Who are your customers and what are their problems? 2.) How will your product succeed in the marketplace where others may have failed? StepContinue reading “Complete Digital Marketing Course Notes, Day One: 4/3/18”