Over the past year, I have taken my Poshmark business very seriously. Though I have dabbled in selling retail, I have specialized in flipping clothing, whether that be clothing from thrift shops, outlets, or even my very own closet. It has certainly been a learning experience, with enough bad ratings and awkward descriptions to count. However, I am now on the ladder to success, selling an average of 20 listings a month with only a few hours of work put in per week. Here’s what I’ve learned along the way:
One: Buy Low, Sell High
While this goes without saying, buying clothing at low prices must become a full time practice if you are to go into the flipping business. I often rummage through thrift shops, outlets, and sale sections in search of the perfect resell-able item. It can take hours at first, but after a few times practicing, you’ll know what cues to search for. However, my practice doesn’t only cover shopping for clothing that I plan to list and resell. Since I photograph and blog about many of my outfits, I always try my best to stay on top of the trends, buying new items to refresh my wardrobe and to write about in my posts. While this can become quite costly, I put into practice the same skills that I use when shopping for clothing to flip, especially when buying trendy items that I will grow tired of in a season. This way, when I grow tired of these clothing articles, I can easily list them to my Poshmark store, and once they sell, I will break even, on average.
Two: Know your Niche, Know your Market
I encourage those interested in the flipping business to go ahead and start, even if that means starting off with ten-year-old, emo era clothing that you’ve been waiting to rid your closet of. But once you have sold a few listings, it’s time to start narrowing down to a specific niche. There are several ways to pick. One is to choose the one you’re most passionate about, allowing you to understand your market on a personal level. For some, that may be specializing in selling hard-to-find vintage designer pieces that rise in price with time. As for me, I chose to specialize in selling trendy, mall brand pieces at low prices. The other way to find your niche is to see what your customers are interested in. After you have had a few different buyers, go to their profile, and see what they have listed, as well as listings from other buyers that they have purchased. I guarantee that you will find some sort of pattern among these.
Three: Styling, Styling, Styling!!!
I can’t say it enough: spend time on your listings, especially when it comes to pictures! The first way to catch a potential buyers eyes on Poshmark is through great photographs. Spend time styling your items using the flat-lay style, and make sure you edit your pictures if they are in need of better lighting or more saturation. This first step is especially essential if you aren’t selling a super popular product, as other users who share your item with their followers feed, grant you an opportunity to showcase your listing. Once this is done, make sure you write the listing description. Use several terms to describe the colors, style, and feel of your item, and be sure to mention any flaws or defects as well. Finally, once a buyer finally purchases your listing, make sure you package the sold item with care. Use pretty tissue paper to wrap it (it’s easy to find a pack for under a buck), and write a brief thank you note.
Be sure to check out my Poshmark store for inspiration!